It's messy

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I'm half way through a workshop this week in Nashville and we're working through a framework called "Storybrand" and it's challenging. The creative process is messy and even though you want to get it right I'm learning through the process that it's evolving and we're not going to get it perfect in these two days. We're learning some tools that help organize the chaos and form a path ultimately for the customer to walk down that leads to their success.

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Be brave and ask for help

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The worst thing that can happen is...

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Why are things so important?

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