Go go logo

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Logos are a powerful tool that anyone can understand. I think of both of my kids. One is almost 2 and the other if 3 and a half. They both know what the Chick-fil-a logo looks like. In fact, on our way to Chick-fil-a last week my oldest saw a billboard and asked if that's where Chick-fil-a was. Then as we got closer my son who is not even 2 recognized the Chick-fil-a restaurant and started saying, "Chick-fil-a".

A couple more examples of this happened just yesterday in church were my older daughter was looking through the church bulletin and pointed out the "Awana" logo and a QR code mark, which she equates with videos right now.

I think these example just show how it doesn't take very many times of seeing a logo/mark and being able to associate it with something. Now say that Chick-fil-a or Awana didn't have a logo and my kids saw the text Chick-fil-a or Awana. I doubt they would know what to associate that text with. The logo does some powerful work and it does it quickly.

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