Really good ideas pop quickly

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Really good ideas. I mean the really good ones, are like a bubble your kid blows outside. The big idea forms really quickly, the wind starts to take it away and you watch it for a few seconds and then POP it's gone.

Why do I bring this up? I think it's important to realize how quickly some of the best ideas come and go in our heads. Somehow we need to force ourselves to remember these ideas. Take a picture, write it down, record a voice memo, somehow capture that moment in time so you don't forget it later. The other question you may ask is whey wouldn't I record it if it was such a good idea? Glad you asked. Most of the time the really good ideas come when you're not prepared to capture them. Like when you're in the shower or driving to work or exercising or doing something else that's not sitting behind a computer, at your desk or somewhere when the typical tools to capture an idea are available.

So always be ready.

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