Share your gifts

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Here's another great commercial that tells a story that's all about the customer as hero and the product as the guide. No words spoken in the entire spot and we also don't even see anything that the hero, young woman, in the story is creating with her mac. What we do see is fear to share what she's created with others until her dog opens the window and lets all the creativity get out to others.

There's a lot of little details in this story where each character we're introduced to in the first part of the story that the woman is afraid to share her creativity with in the end sees something she has created and is able to enjoy it in the end. There's a transformation that takes place in the woman from fear of letting anyone see her work to confidence that what she has created is good and others will enjoy once her work finally gets out of the box.

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