Don't know what to say

I discovered a new tool a couple months ago and I'm looking forward to trying it to see how well it works.

It's called "click to tweet" and the concept is pretty simple. It's designed to allow someone to communicate a clear message to the masses by using those that are already fans of a brand to all communicate the same message with a simple click.

You first write the tweet and the web app generates a unique URL to then share. Once someone clicks on the URL it opens up their Twitter account with the written tweet and all they have to do is click "Tweet". Then you have the ability to look at analytics on how many used the "click to tweet" feature and you have control over the message that's being communicated. We're going to try this to promote our big conference through email and SMS text messages. We may try using it in some other ways.

It's always fun to try new tools and measure the impact. You never know unless you try.

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