What is it about the negative?

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Why are we drawn to the negative? I'm thinking today specifically of when looking at survey results in relation to our big conference last week.

We're never like, "Look at how many people loved the conference, loved the food, said everything was great." We typically are drawn to the individuals that said, "It was too cold. The food wasn't good. The speaker could have been better... etc."

Why is that? I think it's because we want to get better and to do that we need to know where we need to improve. But, the challenge is knowing how much weight to give those negative comments. How do we know what all was happening with the individual that gave a bad review? Have they had great reviews in the past? Is it a customer or is it a competitor? The more we know about the negative responses the better we can weight them and understand them and improve where we really need to in the future.

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