CNP or BGE

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CNP - As Close as Necessary to Perfect
BGE - Barely Good Enough

This morning Seth Godin challenged marketers to always be looking at whether what they are working on is CNP (as Close as Necessary to Perfect) for the customer. Is the customer demanding that it be even closer to perfect? Does the budget allow for what you're working on to be closer to perfect?

It doesn't necessarily feel good to settle to call something CNP, but it's the right thing unless it's the only thing you have to do. I'm guessing that what you're working on isn't the only thing you have to work on though.

The other side of the spectrum is Barely Good Enough. Seth says, "BGE rarely is."

So the challenge is getting that thing you're working on to CNP and then to move on. Realizing that the more put in after that point probably won't drive more customers to action.

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