Spread the word

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How do you spread the word when you want to win a sweepstake? Especially when it's complicated to do and you're not a large community? This is the challenge one of my co-workers is facing right now over the next few weeks as a "rally" is going on to win $150,000 from Kraft for a hockey rink upgrade.

His thought was to produce a short video that could hopefully go viral and get more people involved to vote for the Pekin Memorial Arena.

The challenge here is the rules. There are limits on everything and you have to enter a lot of information personally to be a user. It looks like each user could get a maximum of 46 rally points.

  • Add a story (get 10 rally points for each approved story) Limit 1 per user per rink.
  • Add photos or videos (get 3 rally points for each approved upload) Limit 5 per user per rink.
  • React to a photo, video, or story (get 1 rally point for each reaction) Limit 15 per user per rink.
  • Share via Twitter (get 5 rally points for each share) Limit 1 per user per rink.
  • Add a note (get 1 rally point for each approved note) Limit 1 per user per rink.

My thought was to get the local media to do a story around the need Pekin Memorial Arena has as well to try and reach a lot more people. The more people you can get aware of something like this the higher chance you'll have of getting the people willing to do the work to help achieve the points.

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