Words are powerful and free

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Think about anything that you see. How did it come to be?

The seat your sitting in right now. The cup you're holding or the light you just turned on. The socks you have on.

Words.

Everything that has come to be, came to be with someone talking to someone else using words. Words make things happen.

I was struck by this again yesterday as I was driving back and forth from St. Louis. Words are free. You just have to be able to write. You can change them as often as you want in a marketing message and measure them. I was challenged to work harder at not just writing messages, but measuring the impact of messages using tools I have to see what creates action and what doesn't.

How is it that one person can say something and it's total mind glaze and someone else can say something really similar and you're riveted? It's all in the words we use.

Choose your words carefully, but remember when you write them you can still change them.

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