Testimonials with power

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Here are a few great questions to ask customers that will result in strong testimonials for your company.

  1. What was your absolute biggest challenge prior to purchasing / joining / attending?
  2. How did that challenge make you feel?
  3. What changed after purchasing/joining/attending?
  4. What specific results can you share?
  5. What would you say to somebody on the fence about purchasing / joining / attending?
  6. Anything else to add?
  7. Do you grant permission for us to feature your company and this testimonial in our marketing materials?

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