Is your logo mark unique?

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It's a question I've been wrestling with lately.

The company I work for has a logo mark that is not unique. I like it, but any ag company could really create it. And it's possible that another designer could potentially create something really close to ours without knowing ours existed. Ours is an L3 (3 leaves) corn plant.

We've actually seen some issues internationally with this mark being used by another company potentially due to the fact that it is so generic. The other issue with a mark not being unique is that it's less obvious who it belongs to when it's used on its own without the company name. Nike is a great example of an emblem that can be used on its own and it's recognizable or the Apple mark because it has the bite taken out of it and originally it had a rainbow of colors within it. Or the Pepsi mark.

My point is that if you're designing logo marks, make sure they are not too generic that they won't stand on their own and be recognized as the company they stand for at some point.

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