Why do we need to be recognized?
I'm starting to work on our entries for NAMA, the National Agri-Marketing Association's advertising competition. We've been entering our work in the competition for the last 4 years. There is definitely good work entered, but the competition is definitely not the same as that of the AAF or Cannes.
But why do we even have these awards ceremonies? What fuels the desire to put forth the effort to enter into this type of a thing? There's a cost for every entry of time and money. Then there's a cost if you win of more time and more money, plus travel.
So, why do it? I think there's a couple pieces to it. For one, it costs money to have an organization and I think of all events the awards piece helps fund the organization. Second, people like to be recognized by their peers for good work. It's a way to be seen and show others in your industry that you're doing good work. Third, and I think this is the one we've seen the most value in actually, is that everyone is in one place from a media and agency and marketing side of things. So you can make a ton of connections that you normally couldn't in a short amount of time.
But why do we even have these awards ceremonies? What fuels the desire to put forth the effort to enter into this type of a thing? There's a cost for every entry of time and money. Then there's a cost if you win of more time and more money, plus travel.
So, why do it? I think there's a couple pieces to it. For one, it costs money to have an organization and I think of all events the awards piece helps fund the organization. Second, people like to be recognized by their peers for good work. It's a way to be seen and show others in your industry that you're doing good work. Third, and I think this is the one we've seen the most value in actually, is that everyone is in one place from a media and agency and marketing side of things. So you can make a ton of connections that you normally couldn't in a short amount of time.