#coffeedadshuffle

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The #coffeedadshuffle made famous by Ben Rector, gave us some entertainment over about a week last month. I thought it was an ingenious way to drive excitement around a new song.

Ben Rector, a music artist, challenged people to create a music video showcasing their coffee dad shuffle and submit via social media. There weren't really any rules other than try to use sunglasses, a coffee mug, a robe, slippers, headphones, and a microphone and do your dance. 

He had over 100 videos submitted and some of them were amazing. Plus, he then had all these people like us watching them with his new song as part of them.

Nice work Ben. Way to come up with a great way to share your work and get others to be part of it even during COVID-19!

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