SEO... what?

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SEO (search engine optimization) is a deep hole with a lot of different facets to it. To summarize it though it's making changes to your website in order to rank higher in search mainly on Google.

So you could change your headline words to score higher. You could write more content to create more opportunities to be found. You could link within your website from one article to another article. You could link from your social media accounts to your website.

There are also tools out there that can help with SEO as well. Some are expensive and some are fairly cheap or free. Companies like MOZ or SEMrush are just a couple that are fairly inexpensive. This whole exploration of SEO started with some calls from Brightedge another SEO company that's probably one of the more expensive and automatic type options starting at around $70k a year. They seem to have a really good platform and depending on your needs it might be a good option because it doesn't take a lot of time and it's very holistic. It's just expensive in my opinion.

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