Frame.io launches a new product

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What have you seen lately that really impresses you? Yesterday I decided to sit in on a live launch of a new product from Frame.io. They are a cloud-based software company for video editors that allows for feedback on video to the editor in a collaborative environment online.

They had a really impressive new product launch that showcased their first in the industry camera to cloud technology. It's amazing and I can see how out of COVID this technology was born. It basically allows for much smaller teams to be on set and for everything that is shot to be streamed directly to the internet for instantaneous viewing, downloading, editing, color correcting, etc. There is no more waiting for a large hard drive to be delivered or having more people on set to view what is being shot. It saves a ton of time. Not only is the product a huge step forward, but the presentation was awesome too. They basically talked through how the product works by demoing an actual shoot and how fast video and audio moves from camera to cloud as soon as it's shot.

Nice job Frame.io!

The best part of this product launch is that it's included as part of the software that you already have if you're a Frame.io customer. No additional cost at all. Crazy.

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