Cow-lendar

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Our family eats at Chick-fil-A at least once a month if not more and we don't eat out every week, so this is frequent for us. But, if it wasn't for the Cow Calendar that they offer I'm not sure if it'd be as often. The calendar is a genius idea that provides a monthly "free" item to the customer and gets them in the door on a regular basis. It's a unique way that Chick-fil-A has regularly communicated with customers once the customer has bought the calendar. We've in a sense joined an exclusive club of customers that get special perks on a monthly basis.

I bring this up today, because I've heard the calendar is going away after doing it for 20 years. There's even an online petition to bring back the Cow Calendar here. It will be interesting to see if Chick-fil-A will continue to create an exclusive club type of group moo-ving forward.

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