Chick-fil-a gives the gift of time

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A couple days ago I first saw Chick-fil-a's new animated commercial featuring a family of four where the mom, dad, and brother are too busy doing other things to spend time building a snowman with the daughter. The little girl then enters a magical world through a grandfather clock where she learns about different kinds of time and she's given a special card by the clockmaker for "together time" the best kind. The spot ends with her mother calling her name, the daughter giving the card to her family and the whole family spending time together outside.

The only mention of Chick-fil-a is at the very end of the 2-minute spot encouraging people to go to Chick-fil-A.com/timeshop to give the gift of time.

No selling of food. No mention of the restaurant. So what are they trying to do?

I believe the point is, Chick-fil-a is all about trying to create memories that last with your family. Whether that is at their restaurants or just in life in general. They want to bring the family together. I experienced in their Daddy-Daughter date nights, their special craft days with kids, and even their free food giveaways.

They're going to great lengths with this one giving people the opportunity to have time together in a replica pop-up experience in Manhattan. You can read the details here. But, if you can't make it to New York, you can still send a time card to someone you want to spend time with through the time shop website.

Nice job Chick-fil-a.

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