Coming up with a name

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I'm working on coming up with a name right now for something work-related and it's hard. I've come up with some that I feel like are good, but then I go back and look at them and think does the name really help a customer or potential understand what we're offering? Secondly, I guess would be, does the name need to?

A name should be memorable and if possible should help you understand what you're getting.

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